Four out of five Australian executives agree that technology development is no longer a linear process, but is happening exponentially. In the Accenture Technology Vision 2017, the overriding message is that as technology becomes more sophisticated, it’s not the technology itself that’s driving change – it’s us.
The Technology Vision 2017 contains five key trends, which underpin the overarching theme of a “people first” approach to business and technology.
AI is the new UI
Artificial Intelligence is moving beyond a back-end tool for the enterprise and taking on much more sophisticated roles within technology interfaces.
In fact, over 71 percent of Australian executives expect AI to significantly or completely transform their industry over the next three years.
Ecosystem power plays
Seventy-two percent of Australian businesses believe that their future competitive advantage is no longer solely in their own hands, but also rests with the partners and ecosystems they choose.
Leading businesses are using partners to stake claims in the new digital ecosystems that are starting to redefine industries worldwide.
Digital leaders are fundamentally reinventing their workforces. In fact, under 10 percent of Australian organisations say they have traditional, hierarchical structures. The arrival of an increasingly digital and on-demand workforce has driven this change.
Leadership needs to sponsor new talent marketplace strategies with dedicated budget, governance and HR policies.
Design for humans
The new frontier of digital experiences is technology designed specifically for human behaviour. Almost three-quarters of Australian businesses agree that understanding human context and behaviour is essential for the competitive differentiation of new services and experiences.
This is a potential level of insight that would have been unthinkable even just a few years ago.
Australian businesses acknowledge just how rapidly and dramatically their environment is changing. Over two-thirds agree that they are now entering new digital industries that are still in the process of being defined. From now on, if they are to fulfil their digital ambitions, organisations need to be willing to step up and shape the new rules and standards themselves.