Google on Thursday started working on a way for individuals to support sites they visit frequently and, in exchange, be rewarded with ad- free pages.
A “Google Contributor” experiment was presented with a small group of partners including tech news site Mashable and The Onion, which is known for sharp satires.
Google described the move as an “experiment in additional ways to fund the web.”
“When you visit a participating website, part of your contribution goes to the creators of that site,” Google said at a page dispatched for those interested in taking part.
“As a reminder of your support, you’ll see a thank you message — often accompanied by a pixel pattern — where you might normally see an ad.”
Supporters are asked to set a monthly donation amount ranging from one to three dollars, and in return wipe out the ads that a few surfers see as an issue.
Donated money is doled out based on which websites contributors visit, with Google keeping an unspecified portion.