In the first sure sign that U2 will almost certainly never invade your music playlist again, Bono has meekly apologised for last month’s failed album upload experiment during a revealing fan Q&A posted on Facebook.
U2 bass player Adam Clayton read out a question (more of a plea really) from fan Harriet Madeline Jobson, which summed up the feelings of thousands of fans: “Can you please never release an album on iTunes that automatically downloads to peoples playlists ever again. It’s really rude.”
The question sent lead guitarist Edge (aka David Evans) into fits of laughter and a humbled Bono answered from the heart: “Oops. I’m sorry about that.
“Umm, I had this beautiful idea, [we] might have got carried away with ourselves, artists are prone to that kind of thing.”
He could have stopped there, but Bono wanted to clear the air and explained that a little insecurity may have been behind the move.
“[The reasons were a] drop of megalomania, touch of generosity, dash of self promotion, and deep fear that these songs that we poured our life into over the last few years mightn’t be heard. There’s a lot of noise out there.
“I guess we got a bit noisy ourselves to get through it.”
The nearly six-minute Q&A session showed a human side to the veteran Irish four-piece band, which many people considered arrogant when it spammed more than 500 million iTunes users with a copy of its 13th album, Songs of Innocence. U2 also received millions of dollars from Apple for the exclusive release on iTunes. But Bono, Clayton, Larry Mullen jr and the Edge came across as down-to-earth and with dry senses of humour in the edited fan Q&A.
Asked by Teresa Barker-Maxwell when the Edge has “really wanted to throw [Bono] out of a window?”, he replied: “It’s hard being in a band. Bands are like street gangs.
“So to be a street gang aged 40-plus is kind of unnatural and even more difficult than when you’re in your 20s. But we manage to make it work.”