Apple releases calligraphy video to celebrate upcoming Hangzhou store

1202

apple-mural
To create excitement for its upcoming Hangzhou retail store, Apple today posted a video to its Chinese website that depicts a mural on the outside of the store. The video shows the mural being painted by well-known calligrapher Wang Dongling.

According to reddit user Studyro (via Business Insider), the writing is a Chinese poem, West Lake, written by poet Su Shi of the Song Dynasty, who died in 1101.

The light of water sparkles on a sunny day,
and misty mountains lend excitement to the rain.
I like to compare the west lake to “Miss West”.
Pretty in a gay dress, and pretty in simple again.

The poem reportedly was selected because it describes West Lake in Hangzhou, the location of the Apple Store.


Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.